Choosing the domain name for your Internet marketing website is a critical process that is often overlooked. Which one you pick can have a big impact on the success of your business. With the right name, you can help maximize your income online.
Your website's name should always be relevant to the content of your site. So, it is important that the one you choose contains at least one major keyword related to your business. Search engines use your website's name to help them determine it's relevance. The more important it is, the better you rank and the more traffic you receive. It's always best that you do your keyword research for your business before you pick a domain name.
Stick with simplicity when deciding on the title of your domain. You don't want people to forget the address of your website. The more simple it is, the easier it is to remember. If an interested visitor wants to come back to your site again, you don't want them scratching their heads trying to recall that long and awkward URL.
Try to make your name as easy as possible to spell. People misspell words all the time. You don't want that to happen when they type in your website address. Some people actually take advantage of commonly misspelled words in URLs and redirect traffic to their own sites. You don't want to lose potential customers this way.
Make it a point to avoid hyphens and numbers in your domain name. People often forget to add the hyphens when typing in an address window and numbers can easily slip the mind. If the name you want for your business is taken, don't be tempted to hyphenate or put a number in it. Be original and choose another name. You'll be glad you did.
Be cautious of using plural forms of words. One of the most common errors in entering an URL is to forget the "s" at the end. Can you imagine how much traffic you could lose because of that?
There are many extensions to choose from when determining your website address. .COM, .BIZ, .NET are just a few of them. It makes more sense to stick with the well known .COM extension. It's the most popular form and it's what people are accustomed to typing. Use something other than .COM and you might be unintentionally diverting traffic somewhere else.
It's tempting to include a brand name in your web address especially if it's something you may be promoting on your site. Don't do it. Copyright infringement is not something you want to fool with. If your website should become very successful, lawyers may be waiting around the corner ready to knock on your door.
Finally, don't forget to register your domain name as soon as you've found one best suited for your Internet marketing business. Names are being snatched up very rapidly and you wouldn't feel good if yours becomes unavailable because you hesitated.
Selecting a name is crucial to the success of your marketing business online. It will help you rank well in search engines and bring in traffic. If you avoid some common mistakes and follow some general rules, you'll be surprised by how effective choosing a great website domain name can be for your Internet business.
About the Author:
Visit www.LegitimateCashFlow.com now for more tips and resources on Internet marketing. We invite you to browse our list of the top proven and tested legitimate work from home jobs available on the Internet today.
Author: Jimmie Leonguerrero
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